Read e-book online 30 Minutes to Brainstorm Great Ideas (30 Minutes) PDF

By 45 Alan Barker

Presents rules and suggestion on brainstorming by myself or in a bunch to return up with rules that actually paintings.

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Extra info for 30 Minutes to Brainstorm Great Ideas (30 Minutes)

Sample text

There can be no fixed guidelines for choosing one idea generation technique over another. I’ve presented the three broad groups of techniques in this chapter roughly in order of ‘difficulty’. 1. Using an oracle 2. Metaphorical thinking 3. Reversal techniques 49 30 Minutes to Brainstorm Great Ideas You could introduce them to your brainstorming team in this order. With practice, you will be able to intuit when one technique might be most productive. And, as you and your team become more adept at brainstorming, you will find yourselves creating your own versions of these techniques – or even completely new ones!

In this way, a single presented problem can easily turn into half a dozen potential ways of improving the idea. Finally, list the interesting aspects of the idea: implications arising from it, the consequences of implementing it, how it will affect other people, potential by-products or spin-offs. Stakeholders and sponsors Our solution’s success will depend on other people. These include: People who will carry out the actions we’ve planned Those whose work will be altered by the solution ‘Customers’ (internal or external) who will see a difference in our products or services Sponsors who can offer support during implementation.

By assessing what is interesting about the solution, we begin to reveal its potential impact, and its implications perhaps for other areas of our work. Identify positive aspects of the idea: whatever makes it attractive. Don’t worry if you can’t think of many. Persist: think only about positive features. ’ Yet more new ideas may suddenly begin to emerge. 57 30 Minutes to Brainstorm Great Ideas Now list the aspects that are negative or problematic: weaknesses, shortcomings, risks and dangers. ’ and try to answer with a ‘How to’ statement.

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