Download e-book for iPad: The Dynamics of Persuasion: Communication and Attitudes in by Richard M. Perloff

By Richard M. Perloff

The Dynamics of Persuasion offers a entire and up to date creation to persuasive communique and angle swap. providing a radical dialogue of vintage and modern theories of persuasion, this article explores the constitution and features of attitudes, consistency among angle and behaviour, and concerns in perspective measurement.

Examining persuasion via media, interpersonal, and mental lenses, writer Richard M. Perloff systematically investigates the influence of persuasive communique on attitudes towards various themes, together with overall healthiness, politics, and racial prejudice. as well as featuring persuasion concept and study, he offers a variety of examples of persuasion in motion, demonstrating the position of persuasion learn in lifestyle. Written in a hugely obtainable and transparent type, The Dynamics of Persuasion serves to:
• introduce the social technology point of view on persuasion
• improve figuring out of persuasion theories and research
• spotlight the most important matters mentioned within the box of persuasion research
• discover the complexities and subtleties within the dynamics of daily persuasion
• elevate knowledge concerning the ethics of up to date persuasion.

New to this variation are:
• 2008 election examples interspersed througout the text
• targeted discussions on compliance-gaining and unfavourable advertising
• examples of sturdy angle, equivalent to the professionals and cons of utilizing animals in research.

Complimented by means of a better half site (www.routledge.com/textbooks/dynamicsofpersuasion4e) with assets for college students and teachers, The Dynamics of Persuasion is a fascinating textual content acceptable for complex classes on persuasion in verbal exchange, psychology, advertising, and sociology. In its exploration of the dynamics of persuasive verbal exchange, it illuminates the strong results persuasion has in modern society and complements knowing of this ubiquitous communicative approach.

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Extra info for The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

Example text

Were the soldiers coerced or persuaded? It is hard to separate the two forms of social influence. Coercion clearly was at work. During the early phases of the war, senior military commanders made it clear that they wanted intelligence information about Iraqi prisoners. This in turn placed pressure on lower level officers to take whatever steps were necessary to obtain this information (Schmitt, 2004). The White House had declared that Al Qaeda and the Taliban were outside the purview of the Geneva Convention’s restrictions on torture.

An ethical communicator will plant the seeds for healthy self-influence. A dishonest, evil persuader convinces a person to change her mind in a way that is personally or socially destructive. Note also that persuasion typically involves change. It does not focus on forming attitudes, but on inducing people to alter attitudes they already possess. This can involve shaping, molding, or reinforcing attitudes, as is discussed later in the chapter. Persuasion Involves the Transmission of a Message The message may be verbal or nonverbal.

Note also that persuasion typically involves change. It does not focus on forming attitudes, but on inducing people to alter attitudes they already possess. This can involve shaping, molding, or reinforcing attitudes, as is discussed later in the chapter. Persuasion Involves the Transmission of a Message The message may be verbal or nonverbal. It can be relayed interpersonally, through mass media, or via the Internet. It may be reasonable or unreasonable, factual or emotional. The message can consist of arguments or simple cues, like music in an advertisement that brings pleasant memories to mind.

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